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Are commercials getting better? - The Galveston County Daily News : Columns

November 26, 2014

Are commercials getting better?

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Posted: Monday, June 30, 2014 12:15 am

There’s been a minor revolution of late in the world of television advertising.

Have you noticed? The land of grasp and greed has become a kindler, gentler place.

Maybe it is reflecting a general going back to God and morals among a population sick to death of killing and hate.

Whatever the cause, there are lots of “nice” stories among the ads these days. A lot of them reflect a strengthening of family values.

A lot are just plain sweet. It’s as if we have all moved into the land of Hallmark.

Take, for instance, these father-daughter relationships.

A father offers his daughter a piece of chewing gum and takes one for himself. With the wrapper he carefully constructs a tiny origami creation. Probably a bird. And hands it carefully to her.

And for her, it’s just a wonderful piece of magic.

The whole little saga is a little slice of sweetness.

Then there’s the dad who is driving his curly haired daughter round and around a big parking lot as she takes the wheel of her own, car seat attached steering wheel to whiz like a speed racer around the turns.

He stops, turns around to look at her blissful face and asks if she is all right.

She whirls her hand in the air to signal “go around again” and grins as they take off a high speed.

Don’t ask me how he gets away with such driving.

But it’s my favorite current commercial. Pure joy.

Then there’s a father racing home from the pet store with a new goldfish to plop in the empty bowl in time for the little girl to run in from school, race up to the fish and say, “Hi, Bubbles.”

Lest you think everything involves fathers and daughters, there’s one about a father who has arranged the movie and bought the pizza who lists all the good reasons for the occasion, ending with the thought that he gets to spend quality time with all his boys.

And the final act of kindness: Four men hurry to form a tight line in front of the bus stop so that all the water that gets splashed out of the gutter doesn’t drench the lady sitting in the bus shelter. They get sopping wet, of course.

Then there’s the lady with arthritis who, with the proper medication, joins all her volunteer friends to build a children’s playground from beginning to end.

The ultimate tear-jerker involves all the children hugging their parents who have finally returned from fighting the war. Makes me weep.

I conclude with a few non-poignant ads, just for fun.

The funniest line in all the commercials comes from baseball hero and Olshan representative Nolan Ryan, who says, “Cracks are bad.”

And there’s a weepy cow at school and a celebratory cow at the wedding who is obviously part of the family.

Do you enjoy the fellow who pulls out some of his hair and fashions a mustache from it?

Best music in all the commercials? It’s on a commercial for water faucets and is a thrilling rendition of “Wipeout!”